Peter Marsham Online

A daily music play-list is compiled and printed here too. Most radio stations have a printed music log that presenter's work from, it's produced by an advanced computer programme called 'Selector'. This amazing piece of kit schedules the music for every hour of every day heard on Trax FM. It chooses from a wide range of thousands of songs, which before they're added are tested through market research, and then if a song tests well, it makes it on to join the many other popular songs in it's extensive collection. When Selector is run, it combs through its huge database to pick songs appropriate for that particular time of day for instance, it will choose some brighter and more uplifting songs around breakfast time and pick out the more laid back songs during the evening period. The system has a wide range of songs catering for the broad range of music the station plays, from the sixties right through to the noughties. The songs are all set up in different levels and categorised, so a good blend is guaranteed every single day. The database grows all the time as songs are constantly added. In the old days before Selector, presenters would merely pick and play their own music from CD's, during their show. Even though they'd pick some great stuff, letting a presenter choose their own music for four hours isn't always a good idea, as some strange stuff can appear. The problem is there's the risk that it can be far removed from the sound the radio station is trying to achieve. Having Selector choose the music you know it will be in keeping with the station sound at all times, and the listener will know exactly what they're going to get every time they turn us on. It's a bit like McDonalds, if you go and buy a Big Mac you know it's going to be packaged the same way and taste the same every time you go for one, that's why you keep going back for more!

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